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Take Your Sleep Practice From Good To Great

Take Your Sleep Practice from Good to Great

If I had a dollar for every time a dentist told me her team won’t screen patients, doesn’t want to do sleep, or complains about how “insurance won’t pay so no patients move forward”, I’d have enough to buy a 2013 Camry with 135,277 miles on it. Even if you hadn’t heard the term before, you’ve experienced it. I certainly have. Many times.This crippling fear-centric behavior is rampant among dental sleep practitioners. It’s an inside joke among non-clinicians and sales reps in the DSM field.
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Supplements Vs. Substitutes

Supplements Vs. Substitutes

Over the years, I’ve seen too many dentists try to buy their way to DSM success. They think that subscribing to the right billing service or getting the right HST interpretation service is going to be the game-changer. This isn’t a CEREC problem. You can’t purchase an in-office mill and somehow treat more sleep patients. Even if you hadn’t heard the term before, you’ve experienced it. I certainly have. Many times.This crippling fear-centric behavior is rampant among dental sleep practitioners. It’s an inside joke among non-clinicians and sales reps in the DSM field.
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EXECUTE: Death To Analysis Paralysis

EXECUTE: Death to Analysis Paralysis

Analysis paralysis is a term nearly everyone is familiar with. We analyze, over-analyze, and re-over-analyze. Again. Even if you hadn’t heard the term before, you’ve experienced it. I certainly have. Many times.This crippling fear-centric behavior is rampant among dental sleep practitioners. It’s an inside joke among non-clinicians and sales reps in the DSM field.
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3 Business Lessons Learned From Watching The Tiger King

3 Business Lessons Learned from Watching the Tiger King

Like bazillions of Americans, last week I was shamefully glued to Netflix watching the docuseries, Tiger King: Murder, Mayhem, & Madness. I had no idea what to expect. Nonetheless, I was tethered to the television and watched the 7 episode series over the course of 3 nights. That’s more television than I typically watch in 3 months. The outrageous documentary depicts the story of Joe Exotic, a big cat breeder and his role in the (previously unknown to me) seedy underworld of roadside big cat zoos. The film exposes us to eccentric characters addicted to drugs and guns, the horrors…

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Your Company’s Future Is A Real Page Turner!

Your Company’s Future Is a Real Page Turner!

I like to read. Books. In conversations with others, I’ve come to realize this places me in the minority. I’ve also found that people want to learn and grow while enriching the company for which they work. They just need someone to expose them to new ideas. A company book club is a great way to do this. That’s not theory. During my career, I’ve organized and led numerous book clubs and have seen them lead to new innovations while cultivating a new generation of leaders. Now, you might be thinking “That sounds like a lot of work” or “I’m…

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G.O. D.E.E.P. To Succeed In Dental Sleep

G.O. D.E.E.P. to Succeed in Dental Sleep

What’s the biggest reason dental practices fail to attain success in Dental Sleep Medicine (DSM)? Getting patients tested? MD networking? Medical billing? Worried about side-effects? Forget software. Forget devices. Yes, those are all obstacles inherent to DSM, but the dentist that is the “go to in our area” has figured out how to overcome those obstacles. They’re screening patients. They are getting patients tested and they’re receiving referrals from physicians. She’s receiving reimbursement from medical insurance. He’s treating a lot of patients and managing side-effects. So, it can’t be those issues. Those issues can be overcome with the 3 E's:…

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Dental Sleep Medicine, Celebrity Crime, & Gym Memberships; 1 Of These Is Not Like The Others

Dental Sleep Medicine, Celebrity Crime, & Gym Memberships; 1 of These Is Not Like the Others

Money helps celebrities get away with drunk driving, but no amount of money will make you successful in Dental Sleep Medicine. Think that's a non sequitur? You may be asking yourself if I've lost my mind. Please allow me to explain. Whether you get your news from The Economist, Facebook, TMZ, or Fox News, you've undoubtedly read about celebrities committing crimes and escaping unscathed. Why? They pay exorbitant amounts of money to get the results they want. In some cases, they have literally gotten away with murder. Follow me so far? No amount of money can get you in optimal physical…

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Your Dental Sleep Goals Are Unrealistic

Your Dental Sleep Goals Are Unrealistic

By Jason Tierney, Connector - Wordsmith - Runner  It’s happened to nearly all of us. We want a transformative experience and we set out with the best of intentions. I want to rock the 6 pack abs and the perfectly toned biceps at the beach in June so I sign up for a gym membership today. It’s Sunday. I’m going to eat healthily at each meal so I go to the grocery store and avoid the center aisles which contain all the bad stuff. I load up the cart with kale, cucumbers, & quinoa. And I’ll start tomorrow. It’s the…

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