I’ve worked with thousands of dental practices implementing Dental Sleep Medicine, observing what works and what doesn’t – noting behavioral traits and organizational skillsets that lead to high achievement and those that lead to floundering, flailing, failing, and bailing.
I interviewed dentists, authors, team members, DSM gurus, sleep neophytes, and experts from various industries. And then synthesized this information into an easy to read, highly actionable book to help you better communicate with your patients, team, referring physicians, and just about everyone in your world.
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HOW IT BEGAN
I read a lot of books across many topics. I also wrote and produced a music publication, booked bands, created a wildly successful annual music festival, and created an independent music distribution company. This was all before the ubiquity of the internet – even before those “AOL 50 Free Hours of Internet Access” CDs would show up in your mail. Wasting time, garnering experience, and studying. Everything.
After years of banditry with scalawags, I began working in management and procurement. Shifting gears again, I moved into dentistry and headed up the bite splint business unit at a large dental laboratory. We introduced the NTI and marketed the bejeezus out of it taking it from the inventor’s garage to a household name in dental practices around the world. Heeding the voice of the customer, we also introduced sleep appliances to our offerings. The market wasn’t as developed as it is now. Home sleep testing was viewed as voodoo. Medical billing for appliances was a rarity, and the product options were extremely limited. Eventually I invented a proprietary appliance still sold by that lab network.
I led a team of 60 people responsible for the marketing, manufacturing, selling, and education surrounding these products. I learned a ton about bruxism, splint therapy, medical insurance, process improvement, management, team dynamics, leadership, and communication. I lectured extensively, penned articles, developed educational programs, and was a ball of stress 92% of the time.
THE REVIEWS ARE IN
“Jason has a unique gift of being able to tell a story in a way that you feel that you are sitting right there in the room with him and in a no BS, succinct way. His years in the DSM business give him the credibility that all but screams that this should be your next read. He’s seen what works and what doesn’t. If you are looking for a logical and concise, step by step approach to taking your sleep practice to the next level, this is it!”
Steven BenderDDS
“Caution: This book may change lives! Are you one of those dentists that have tried to add another vertical to your practice, Dental Sleep Medicine, and failed like the majority? Do something spectacular and life-changing for your patients, yourself, and your team. You have two choices: 1. read Jason Tierney’s book and transform lives, or 2. ignore it and be stagnant.”
John TuckerDMD, D-ABDSM
“With over 20 years of field experience, much of it in the “room where it happened”, Jason Tierney has amassed tremendous insights and an understanding of DSM second to none. His voracious love of reading has trained his mind to explain concepts in an engaging and memorable manner, and his love of philosophy, methods and learning from our past has resulted in a book brimming with insights, guidance, and inspiration that will serve anyone interested in building a DSM practice, or in accelerating the growth of an existing DSM practice.”
John Viviano
“Jason is on a mission, obsessed with truth, telling a story that every dental sleep medicine provider must hear. Tierney’s clever wit & keen intellect take readers on a fast paced, easy to digest journey from “what is wrong” to “how to transform it – and yourself.” This step-by-step guide feels like an achievable menu of topics that successful providers have figured out and Jason sets you up to do the same.”
Mark Murphy DDS, D-ABDSM
“There is no need to reinvent the wheel. This book IS the wheel. Take the wheel and drive…GO DEEP into its pages and change someone’s world.”
Stacy OchoaDDS, D-ABDSM
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TIME FOR
I joined a Dental Sleep Medicine software startup as one of the first handful of employees. The company had a novel product with immense market potential but lacked many of the skills and experience I’d previously acquired. Together, we leveraged our knowledge, experience, and grit to create the most popular DSM EMR product. We diversified the offerings to include medical billing, myriad strategic partnerships, a quarterly magazine, and the North American Dental Sleep Medicine Symposium. When hired, we had approximately 100 clients. At the end of my tenure, we had nearly 10x.
AS WELL AS
Feeling constrained, I branched out again to start Transform Dental Sleep with Elias Kalantzis who previously co-founded Pristine Medical Billing, SleepTest.com, and OSA University. Our aim was to help dental companies acquire more of their ideal clients through enhanced messaging, brand management, and professional networking.
Oh yeah, I also served as Editor in Chief of Dental Sleep Practice magazine and co-hosted the ZZZ Pack podcast with Dr. Erin Elliott.
MY BOOK
Throughout these journeys, I’ve met thousands of dentists and worked with a zillion dental practices. I observed what works and what doesn’t – noting behavioral traits and organizational skillsets that led to high achievement and those that led to floundering, flailing, failing, and bailing. I interviewed dentists, authors, team members, DSM gurus, DSM neophytes, and key opinion leaders from various industries.
And I synthesized this information into an easy to read, highly actionable book to help you better communicate with your patients, team, referring physicians, and just about everyone in your sphere. This book, Transform Dental Sleep: The Step-by-Step Guide to Double Your Sleep Patients, Increase Physician Referrals, Simplify Processes, & Improve Your Life. This book is the culmination of all the articles, interviews, books, life experiences, team meetings, leadership summits, amazing educational courses, waste-of-time CE sales courses, and everything else – crystallized through my brain with a dash of humor and a sprinkling of vinegar.
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