That vacation is when the real work began. Right-sizing my ego. Heightened awareness about how my words or tone might impact others.
Dr. Glassman’s words of wisdom are excerpted from my book, Transform Dental Sleep: The Step-by-Step Guide to Doubling Your Sleep Patients, Increasing Physician Referrals, Simplifying Processes, & Improving Your Life. Order your copy with this link. It lives up to the title.
If you want to be a dental sleep medicine practitioner, the only way to make it happen is to practice dental sleep medicine.
I’ve developed a new mantra. While it arose on my runs, I try to apply the sentiment to all facets of life.
There are no shortcuts to success in sleep medicine. There are no discounts. You have to do the work. That’s the price you pay.
To cultivate a high-performing team, consider the power of the "4 Es": Educate, Equip, Empower, and Encourage.
S.M.A.R.T. goals present a simple, reproducible way to create benchmarks and instill accountability.
If you want to treat sleep patients, go to some courses, attend some webinars, and read some books. Then screen, test, and treat your team members and their significant others.
Dentists often assume that patients who’ve been diagnosed and referred have been given thorough explanations about the cause of their sleep apnea, its impacts on their health, and available treatment options. However, an informal survey of patients at one DSM office revealed that more than 90% of patients were virtually uninformed about OSA.
Partner with a reputable, capable marketing company to promote your sleep practice. Leverage best practices while creating your unique message. It’s not only OK to be different; it’s a necessity.