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Partner with a reputable, capable marketing company to promote your sleep practice. Leverage best practices while creating your unique message. It’s not only OK to be different; it’s a necessity.

If you possess the ability to potentially save patients’ lives but you don’t, are you ethical or unethical or does that fall into some gray area?

Dental sleep medicine has much in common with general dentistry. You rely on your team to make things happen, and so the team had better be strong. It’s the same with DSM. The responsibilities change, but everyone has a role, and they need to perform at a high level, or the ejection seat will launch them elsewhere.

Do you have the right team members in the right roles? Outfitting your team with the right people is crucial to your success.

In times of challenge, there's a powerful strategy that can transform your sleep practice and lead you to new heights—pivoting.

As a dental sleep clinician, you grasp the significance of accurate data in managing and treating sleep-related breathing disorders.

When I think about dental sleep conferences, I’m always reminded of the legendary tale of Wolfgang Amadeus Mozart and a young aspiring composer.

Introducing the Transform Dental Sleep Symposium: A Meeting Built for the People Who Actually Show Up Much of my time at the 2023 version of a specific dental sleep meeting in Philadelphia was spent listening to dentists voice their disdain for the meeting. Most — not all — of the speakers just read their slides on scientific research without clearly connecting it to clinical applications. The vendor floor featured many — again, not all — companies that didn't provide innovative solutions to the problems their practices face. Then, there were the vendors themselves. Geezus Louisus, they had a thing or…

Like Coach Phil attempting to play the game while coaching, many dentists try to do it all in their dental sleep medicine (DSM) practices. They want to be involved in every aspect, from patient care to medical billing.

When it comes to Dental Sleep Medicine, we know our why. It’s time to shift gears and focus on the how. Start by outlining the path and setting objectives.