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SYMPOSIUM SCHEDULE
DAY 1 - FEBRUARY 2
KASOTA BALLROOM
7:00 AM - 8:00 AM - BREAKFAST
8:00 - 8:15 AM - INTRO
8:15 - 9:15 AM
Benchmarks, Bottlenecks, & Branding - Erin Elliott, DDS

Course Description

How do you eliminate bottlenecks in the dental sleep practice and safeguard against patients falling through the cracks? What metrics matter to gauge success? And what simple steps can you take to ensure that new sleep patients keep coming consistently?

Dr. Erin Elliott juggles a bustling restorative dental practice, booming dental sleep practice, a packed lecture schedule, family, and pickleball, lots of pickleball. She’ll show you how she gets rid of friction in the practice while paying attention to what matters in the business and leverages simple steps to keep a full schedule of referrals and new sleep patients.

9:15 - 10:15 AM
Make Time, Not Excuses - Scaling Sleep in a Busy General Dentistry Practice: Panel Discussion with Jason Doucette DMD, Erin Elliott DDS, John Tucker DMD

Course Description

Thousands of dentists have attempted to grow dental sleep production inside of busy general dentistry practices, and many fail. Schedules fall behind, consults take too long, the team gets frustrated. The list of challenges is long, but quitting is both a disservice to your patients that don’t get life-saving treatment and your practice which misses out on the desirable production associated with oral appliance therapy done right.

This thought-provoking panel discussion brings together 3 clinicians treating a whole lot of sleep patients in their respective restorative dental practices. Join them for a candid conversation about the obstacles they’ve faced and the solutions they’ve enacted to deal with the struggle of the juggle.

10:15 - 10:45 AM - BREAK
10:45 - 11:30 AM
Soft Skills Aren’t Hard, But They Make a Huge Difference! - Mark Murphy, DDS

Course Description

An oft overlooked and undervalued component in the most successful dental sleep practices isn’t something you can hold in your hands: it’s not an appliance, a home sleep test, or a scanner. No matter how sharp your clinical skills or how deep your sleep knowledge is, without these skills, you’re likely to flounder and founder.

Communication boosts case acceptance, increases physician referrals, and drives team engagement. It makes you relatable, builds rapport, and improves relationships. Dr. Murphy will share tips and techniques that you can begin using immediately to take your sleep practice and your life to the next level.

11:30 - 12:30 PM
Stay in the Deep End - Keynote Speaker Daron Roberts

Course Description

Harvard Law School graduate and former NFL Coach Daron K. Roberts will explore strategies to upgrade your leadership toolkit. Roberts will dive into topics like personal and team optimization, vulnerability, empathy and time prioritization. This talk will be fast-paced and jam-packed with actionable strategies. Get ready to Dive into the Deep End.

Daron K. Roberts is a former NFL coach, founding director of the Center for Sports Leadership and Innovation (CSLi) at the University of Texas and author of A Kids Book About Empathy and Call an Audible. A former venture capital partner, Daron is an active investor and private equity advisor. Call an Audible was tabbed as a #1 New Release and Best Seller by Amazon and Sports Illustrated selected the book as one of its “Best Sports Business Books”. A Kids Book About Empathy was named to “Oprah’s Favorite Things” list. Daron is a graduate of the University of Texas, the Harvard Kennedy School and Harvard Law School.

12:30 - 1:30 PM - LUNCH
1:30 - 2:30 PM
The Kids Aren't Alright - Pediatric SDB Panel Discussion with Anne Marie Morse DO and Stacy Ochoa DDS

Course Description

Addressing sleep related breathing disorders in childhood can alter the trajectory of children’s lives. Identifying these issues early and applying an interdisciplinary approach to treatment can improve grades, reduce behavioral issues, and create happier, healthier families.

So, what do you get when you bring together a pediatric sleep neurologist and a dental expert on pediatric airway issues? You get your questions answered with this eye-opening panel discussion The Kids Aren’t Alright with Anne Marie Morse, DO, FAASM and Stacy Ochoa, DDS, DABDSM. You’ll never things the same after this.

2:30 - 3:15 PM
6 Steps to Mastering Dental Sleep Practice Ownership - Max Kerr, DDS

Course Description

Can you imagine trying to own and operate 6 dental sleep offices across 2 states? Without repeatable systems and a strong team, it would be impossible. Dr. Max Kerr and thousands of other entrepreneurs have embraced the Six Key Components of the Entrepreneurial Operating System (EOS) model which includes Vision, People, Data, Issues, Process, and Traction.

This program will provide dental sleep medicine practice owners with a comprehensive understanding of how they can leverage the EOS system to improve their organizations.

Attendees will gain practical tools and strategies to set and achieve clear goals, establish a culture of accountability, and streamline their operations. By the end of this program, attendees will have the skills and knowledge necessary to take their dental sleep medicine practice to the next level.

3:15 - 3:45 PM - BREAK
3:45 - 4:30 PM
What the ?!?! Reading Between the Lines of a Sleep Test Histogram - Haramandeep Singh, MD

Course Description

If you’ve ever asked yourself, “What am I looking at?” when reviewing the raw data from a home sleep test report, you are not alone. Many skilled practitioners rely on a test’s accompanying narrative report to tell them what they need to know. But those reports don’t always tell the whole story. Sometimes you need to read between the lines.

Dr. Singh will give you the Rosetta Stone to do just that. He’ll provide an in-depth tutorial about how to view and understand the data, identify various types of events, recognize artifacts and other anomalies so you can have more informed conversations with your patients and medical colleagues.

4:30 - 5:30 PM
Where Does OAT Fit Within the Breathing Triangle? - Madan Kandula, MD

Course Description

You know how important nasal breathing is to your patients’ health, but what role does it play in successful treatment with oral appliance therapy? How can you engage with ENTs to coordinate care? What is the breathing triangle, and how can you collaborate with ENTs to effectively manage it to create a win-win for everyone?

Madan Kandula, MD is the visionary founder and CEO of ADVENT, an ENT practice with nearly 20 offices in 4 states. Dr. Kandula was the first surgeon to perform Balloon Sinuplasty in Wisconsin. Additionally, Dr. Kandula’s exceptional surgical skill set allows him to be an expert trainer for other surgeons in advanced techniques. Whether innovating new treatments or redefining independent medical practice for the 21st century, Dr. Kandula follows a philosophy of doing better today than what was done yesterday.

Dr. Kandula and his wife, Dr. Gwen Kandula, an audiologist, founded ADVENT in 2004 to establish a new benchmark in quality for independent medical practices.

5:30 - 7:00 PM
Bars & Bars Happy Hour Sponsored by ProSomnus & featuring Ray Wimley
DAY 2 - FEBRUARY 3
KASOTA BALLROOM
7:00 AM - 8:00 AM - BREAKFAST
8:00 - 9:00 AM
A Multidisciplinary Model for Treating Sleep Patients - Kent Smith, DDS

Course Description

You’ve probably heard of models that involve inserting your team member into a physician’s office, but can you imagine the benefits surrounding the addition of medical personnel to your sleep practice? Discover hidden revenue streams inside the model, and identify pitfalls in marrying the protocols of a sleep physician’s practice with those of your
own.

Kent Smith, DMD, DABDSM has been treating patients with sleep breathing disorders in the Dallas area for more than 25 years. He facilitates several national and international seminars and lectures each year to train dentists in dental sleep medicine. He has written dozens of articles, two novels, and is the founder of the Sleep Roundtable meeting which brings together hundreds of clinicians each year.

9:00 - 10:00 AM
Making the Leap to a Sleep-Only Practice - Stacey Layman, DDS

Course Description

From doing a couple cases per month in a general dentistry practice to 100+ cases every month in less than 5 years, Dr. Stacey Layman’s story is inspirational and reproducible. She’ll delve into the unique challenges dentists face when transitioning to a sleep-only practice, the mindset shift needed to get to the next level, the equipment and team necessary to make the leap, and much, much more. If you are even slightly considering the possibility of leaping to sleep-only within the next 5 years, you cannot miss this presentation.

Stacey Layman, DDS, DABDSM is the co-founder of GoTo Sleep, a multi-location practice exclusively dedicated to treating sleep disordered breathing patients throughout the Phoenix valley. With over 15 years of experience in the field, Dr. Layman is recognized as a board-certified diplomate by both the American Academy of Dental Sleep Medicine (AADSM) and the American Sleep and Breathing Academy (ASBA).

10:00- 10:30 AM - BREAK
10:30 - 11:30 AM
Recognition & Management of Sleep Bruxism - Gilles Lavigne, DMD

Course Description

Do you grind your teeth at night? Of course the answer is always “No.” Do nightguards cause or worsen sleep apnea? Why do patients brux, and what effect does opening the airway have on bruxism and its damaging effects on your dentistry?

Gilles Lavigne, DMD, PhD has co-authored many of the seminal papers on bruxism, sleep disordered breathing, and the effects of mandibular advancement devices. Dr. Lavigne brings a wealth of knowledge and a standup routine’s worth of humor to the Transform Dental Sleep Symposium stage.

11:30 - 12:30 PM
Oral Appliance Failure: Causes, Prevention & Solutions - Jonathan Lown, MD

Course Description

Oral appliance therapy is not 100% effective for 100% of patients. Occasionally complications arise. Sometimes side-effects occur. And once in a while oral appliance therapy fails. Or does it? What does oral appliance failure even mean?

In an engaging lecture, Jonathan Lown, MD will delve into the nuances of preventing side-effects in oral appliance therapy. Focused on enhancing patient outcomes, this presentation will cover key strategies for mitigating side-effects associated with oral appliances. He will also share evidence-based insights on patient selection and ongoing monitoring protocols. Attendees will gain practical knowledge to optimize the effectiveness of oral appliance therapy while minimizing potential drawbacks, increasing the likelihood of successful treatment.

12:30 - 12:45 PM - CLOSING
SLEEP CHAMPIONS TEAM TRACK
IRONWOOD BALLROOM
8:00 - 9:00 AM
What's Working? Financial Models for Success - Randy Curran

Course Description

Should you be in-network or out-of-network with medical payors? Should you join one of these NPI subcontractor programs? Fee for service? Randy Curran will give you food for thought and guidance to do what makes dollars and sense for your practice.

9:00 - 10:00 AM
90% Case Acceptance: Patient Consults That Work - Lesia Crawford

Course Description

What if 90% of your patients happily said YES to treatment despite high co-pays? What if they sent you gifts afterward? Lesia Crawford will share her case presentation & consultation process with attendees. If you take what she shares & put it into practice, your numbers will improve.

10:00 - 10:30 AM - BREAK
10:30 - 11:15 AM
Step-By-Step Process for 100s of Physician Referrals - Angela Kowaleski

Course Description

The lifeline of a dental sleep practice is physician referrals. How do you earn them & keep them coming consistently? Angela Kowaleski spends her days marketing to physicians for one of the most successful sleep practices in the country. This isn’t your typical ‘physician referrals are important’ primer. Angela will share how she maps a route, when she brings food, her magic spell to get past the gatekeeper, and much more.

11:15 - 12:00 PM
It's OK To Be Profitable - Todd Warren

Course Description

Marketing directly to patients to increase awareness in your community is a spectacular approach to growth. But how? Todd Warren will walk participants through the marketing minefield to prepare your practice for success. But what happens when the marketing works? Too many practices waste these opportunities so Todd will also share useful communications insights, so those leads convert to patients.

12:00 - 12:30 PM
Using AI to Level Up Your Sleep Practice - Chad Wooters

Course Description

Artificial Intelligence (AI) holds immense potential for transforming dental care and business management. It’s used in sleep study interpretations, dental software, CBCT, and business systems. However, integrating AI into your business can seem daunting – especially if you’re unsure where to start or what to focus on.

Chad Wooters will show you how AI can streamline business functions and help you SUPERCHARGE your time. In this lecture, you’ll get actionable tips to integrate specific AI prompts into your practice, which can help you efficiently grow your dental business. You’ll learn how to simplify training through AI, streamline communication via AI, and develop standard operating procedures.

12:30 - 12:45 PM - CLOSING
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