Unlock the strategies behind internal referrals, patient-facing marketing, and scalable physician outreach that fuels long-term success for your dental sleep practice. Growing a successful dental sleep practice isn’t about doing more—it’s about doing the right things in the right order. In this actionable workshop, you’ll learn how to identify and activate the three primary sources of sleep apnea patients: your existing dental base, online direct-to-patient marketing, and physician referrals.

We’ll cover when and why to separate your sleep brand from your dental brand, how to build systems that support each growth channel, and what most dentists get wrong about physician outreach. Whether you’re just getting started or looking to scale, this session gives you a practical roadmap to consistently fill your sleep schedule.

LEARNING OBJECTIVES:

1. Identify the three primary pathways to sleep patient acquisition and when to focus on each one.
2. Understand how to structure your brand and website to support both direct-to-patient and physician referral growth.
3. Learn practical strategies for building lasting physician referral relationships that convert to regular patient flow.
4. Walk away with an actionable digital marketing plan to attract qualified sleep patients online and convert them into scheduled appointments.

Learn not only how to get treatments paid, but also how to ensure that the carriers don’t claw back those funds with audits and recoupment requests. What you don’t know can hurt you. Ensure that you’re equipped with the knowledge and resources to safeguard your dental sleep practice.

LEARNING OBJECTIVES:

1. Create the best workflow for proper documentation to make prior authorizations seem like a breeze.
2. Learn the intricacies of insurance policies, including legal coding strategies to maximize payments.
3. The truth behind remote patient monitoring and when to use the K code.
4. Acquire the case presentation skills to drive value to the oral appliance treatment.
5. Get sound financial strategies for your state. Should you get a dental sleep medicine contract? Use gap approvals? Accept assignment or fee for service?
6. Know what TMD and Oral Surgery procedures are covered by medical insurance and which codes to use.
7. Recoupment and audit preparation. Review what the insurance has been looking at in 24 and 25 for audits and recoupments.

Lecture & Hands-On Demonstration

Join us for an immersive session exploring the next frontier in sleep apnea care. Providers will garner firsthand experience delivering the Buccal Mucosal Oximeter Device, including setup of the ProSomnus Oxymetrx™ App and interpretation of clinical-grade data reporting.

Participants will receive a sample Buccal Mucosal Oximeter Device and Charging Station for a live, hands-on demonstration of device connectivity, functionality, and workflow integration. Discover how this innovative solution is transforming sleep therapy through personalized insights, remote monitoring, and precision-fit design.

Speakers:

1. Kent Smith, DDS, D-ABDSM, D-ASBA
2. Stacey Layman, DDS, D-ABDSM, D-ASBA
3. Edward Sall, MD, DDS, MBA
4. Len Liptak
5. Jerry Vogel
6. Jon Nierman