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What’s Your Story?

What’s Your Story?

Seriously, what is YOUR story? A story is what differentiates your product or service to potential customers and makes them want to know more about you. To many prospective clients, oral appliances, home sleep testing units, or billing services have been commoditized. They don’t know or can’t discern the differences. How do you differentiate yourself and what is YOUR story? Is it price? Maybe you have the lowest price, but you’re viewed as subpar by those in search of quality.  You might be a premium service that is worth every penny, but you haven’t crafted the narrative to justify your…

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